Many people are not aware of the effect of colors on emotions and behaviors in our daily lives. The psychology around colors is something we have to deal with every day: in stores, online and in our direct environment. We give meaning to colors constantly, without even being aware of it. One color gives us stronger emotions than other colors do. We can state that your favorite color can say a lot about your personality. (Because you unconsciously give meaning to it.) On the next page we will discuss what the first color says about your personality.